Nikita Nova — designer.

Living identity for a promotional campaign

Collaboration with Sensesay agency

Objective: to show how a brand can change with the help of generative identity. This is a live-data-branding approach, which was invented by the SenseSay agency.

In Vkusville stores you can take your garbage for recycling. We decided to make a ritual out of this process and visualize it. Therefore, they came up with a rule - for every kilogram of garbage that a user hands over for recycling, the company will plant a tree. And in memory of this, a generated tree will appear in the client’s personal account.

The difficulty of the project is that our team needed to carefully work with the already established style of Vkusville. We need to come up with a new one that will work canonically with the existing one.

The project was shortlisted for the Sreda festival of new design in 2024.

Made in 3 months in 2024

Team: Sasha Nikiforov, Artyom Kashekhlebov and me

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