Rebranding of the film “Mid-90s”

Task: to propose localization of a film for distribution in Russia.

The only actor in the film is the main character. The rest of the characters are played by real skaters from the street. In my work I became hooked on this sadness. Therefore, to create posters, I contacted real skaters from the streets of St. Petersburg. And I photographed them. They became the face of film distribution in Russia.

In the identity, I used 6 fonts to emphasize the chaos and serenity. Not just the movie characters. But also the entire generation who grew up in the mid-90s.

Made in 2 months in 2022