Nikita Nova — designer.

Book “Storytelling of the Nenets Malitsa”

Task: to design a book about folk art of our native land.

In the north there are people who, instead of telegram channels, build their personal brand directly on the fur coats they wear. Ornaments on clothing and household items tell about a person’s character, life events and origins.

For this book I collected and redrew 29 basic patterns. I deciphered several outfits. I drew the “Polar” font, which is used on the pages with definitions. Through diagrams and articles, I revealed the life of the Nenets.

Made in 3 months in 2021

Curator: Alexandra Osipova

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