Dodo Appa Promotional Campaign

Task: to design an advertising campaign for the Dodo Pizza app in Turkey and the UAE

Project difficulties:

• Working with a different mentality. It was necessary to make the advertisement clear and readable for a different mentality. Avoid puns and ambiguity.
• Launch in new countries. We didn’t have any accumulated experience on what people respond to better in these countries. Therefore, we wrote 4 headings highlighting the different benefits of the application to conduct testing.
• Wide range of media. One advertising campaign was carried out on 9 different media at once. From digital to pizzeria. From a small sticker for a table to lightboxes
• Versatility of design. The message must be understandable in different circumstances, both for cold and warm audiences, and in fast zones and slow zones.

Made in 3 months in 2023

Made with Intuition: Zhenya Arutyunov, Daler Aliyorov, Valeria Shchuka and me